Over the past year, both traditional and upstart financial service providers have streamlined and digitized to enable remote workforces and customer experiences. Consumers and society overcame challenges not seen in over a generation. Just as survivors of the Great Depression focused on achieving the necessary with minimal resources, consumers coming out of the pandemic have different expectations and behaviors, shaped by the events of the last two years. The game of leapfrog continues and consumers are now jumping, leading to category growth in neo-banking, crypto-investing, mobile financial services and new lending and payment schemes.
Money20/20’s sister company, WGSN, helps predict future consumer trends and behavior for product design , and they have identified the consumer sentiments that will shape how your future consumers feel, and mapped these sentiments into the four consumer profiles that will shape the world around us in 2023. In this special, we spoke with Andrea Bell, Director of Insights, about her teams expertise and research to identify four predominant trends in future consumers, and we discuss what financial services and tech will be prime for their engagement.
Beyond what to expect of your future consumer in how they’ll feel and behave, Future Consumer 2023 provides invaluable foresight on what people will want and demand, providing you with the knowledge you need to create the services and strategies of tomorrow. For an industry that prioritizes customer experience, knowing what consumers want is essential in taking a proactive approach to meet consumer demands. Welcome to the future!
Andrea Bell, Director of Insights, WGSN
Rachel Morrissey, Content Manager and Executive Producer of the MoneyPot, Money20/20
Roland Bodenham, Senior Video Producer and Podcast Lead, Ascential