Blair Cohen is an identity‑proofing expert and serial technology entrepreneur who has spent more than three decades transforming how organizations verify identity and combat fraud.

Blair is the Founder and President of AuthenticID, a transformational AI‑driven identity verification and fraud prevention company whose technology authenticates identity in seconds with over 99% accuracy, helping major enterprises reduce fraud losses, strengthen security, and streamline customer experiences. He has led AuthenticID to become a trusted solution for many of the world’s largest financial institutions, wireless carriers, and identity providers, cementing its role at the center of modern digital identity ecosystems.

Prior to AuthenticID, Blair founded InfoMart in 1989, where he revolutionized the background screening industry by delivering high‑quality automated background reports faster and at lower cost than traditional methods. He later founded the Association of Consumer Reporting Agencies, which helped move the background screening industry toward self‑regulation and preempted more onerous government intervention.

Across his career, Blair has launched multiple pioneering technology products and platforms, including solutions that integrate automated background screening directly into recruiting and HCM systems, significantly improving hiring efficiency for employers. Recognized by Liminal (One World Identity) as one of the ‘100 Most Influential Identity Experts’ globally, he is a frequent speaker and author on identity, fraud prevention, risk management, and the future of digital identity.