Zia joined Shoptalk in 2015 to head up content for the event. Prior to Shoptalk, she spent 7 years at Forrester Research where she oversaw the omnichannel commerce technology and digital store research and led the company’s global ecommerce coverage. Prior to Forrester, she worked at Jupiter Research and Lochridge & Company, a boutique strategy consulting firm.
Zia holds a BA from Dartmouth College and an MALD from The Fletcher School of Law and Diplomacy at Tufts University. She's lived in 10 countries across Europe, the Middle East and Central Asia and now resides in the Bronx with her husband and three children.