Speaking History

Speaker at Money20/20 2016
Speaker at Money20/20 2015

Session Information

Madeline K. Aufseeser

CEO
Tender Armor
Speaking History

Speaker at Money20/20 2016
Speaker at Money20/20 2015

Session Information

Maddy Aufseeser, is the CEO and co-founder of Tender Armor and the company’s first fraud prevention product CVV+. The product is designed to prevent card-not-present fraud and more. CVV+ is a unique, simple, and personal cardholder fraud prevention solution that saves bank card issuers on fraud, increases revenue, and extends average life for credit, debit, and prepaid cards. What sets CVV+ apart is that it works today with any card or device, in all channels (ecommerce, mobile, phone orders, & POS), and is card brand & type agnostic.  CVV+ gives cardholders confidence so they can charge on without fear, while providing the control they want.

Ms. Aufseeser has over 30 years’ experience in the financial services and payment industry. Prior to starting Tender Armor, Ms. Aufseeser served as a senior analyst with Aite Group (a leading FI research and advisory firm).  Her area of coverage included; prepaid, credit and debit card issuing, marketing and processing, as well as loyalty marketing and incentives. She has advised senior leadership teams and staff at a long list of Fortune 500 companies in the financial sector.

Prior to joining Aite Group, Ms. Aufseeser served as a lead strategist and product owner for prepaid products at FIS, senior vice president of products at First Data Corporation, vice president of marketing operations at First Union (now a Wells Fargo company), and worked with MasterCard International and the Bank of New York.

Ms. Aufseeser brings to Tender Armor experience in business strategy, product management and marketing in the payment sector. As an established thought leader in the payments industry, she was recently named by Bank Innovation as one of the “44 Executives Shaping the Future of Banking. Ms. Aufseeser regularly speaks at numerous industry events and has been widely quoted in the main stream press, as well as numerous bank trade publications.