Deidre Campbell has developed insights into the needs, trends and interests of financial services companies for 25 years. As Global Chair of Edelman’s Financial Services Sector, she coordinates communications marketing strategies and leads teams globally from a sector that comprises 350 executives in 44 countries. An expert at strategic communications programming to advance business goals and transform brands, Deidre specializes in communicating an organization’s values and impact as well as driving integrated marketing communications programs micro-targeted to key stakeholders. Grounded in metrics and measurement, Deidre designs results-oriented programs that draw from a mix of skill sets including corporate/executive communications, corporate social responsibility, stakeholder mapping, research development and benchmarking, thought leadership development, content creation, digital applications, and social and traditional media relations. Her experience includes accountancy, consumer banking, private banking, retail insurance, reinsurance, global insurance brokerage, secondary market support, trading platforms/technologies, hedge funds, professional associations, financial information/data firms, enterprise risk management, commercial finance, credit, mobile commerce, legal, management consulting, accounting, and executive recruiting. From start-up agencies to mid-tier boutiques to global PR firms, Deidre has worked with some of the finest names in the sector including AIG, Assurant, Aon, AXA Insurance, Beazley, Chase Private Bank, Calvert Investments, Canaccord Genuity, Cantor Fitzgerald, GE Commercial Finance, Fortis, Guardian Life Insurance, International Federation of Accountancies (IFAC), Lloyd’s of London, Marsh & McLennan Cos., MasterCard, PwC, RMS, Pershing LLC, Society of Actuaries (SoA), Swiss Re, Thomson Reuters, UBS, XL Capital and Zurich Insurance. Deidre began her career at the Overseas Private Investment Corporation (OPIC) in Washington, D.C.