Cecilia Frew is responsible for leading the U.S. commercialization of Visa Direct, which enables push payments to cardholders around the world. In her role, Cecilia drives the strategy and execution for the quickly evolving push payments market and industry needs for faster payment delivery. Previously, Frew was Head of prepaid products in the U.S. across all prepaid segments including consumer, government, corporate and employee benefits.
Prior to joining Visa in 2014, Cecilia was SVP Debit and Prepaid Products, and Customer Rewards at PNC Bank, where she lead all aspects of the business lines including product management, P&L leadership, growth, risk management and operational excellence. Prior roles included leading the bank’s distressed home equity portfolio after the purchase of National City Bank and directing corporate banking strategy.
Prior to PNC, Cecilia was a management consultant for McKinsey and Company and worked for Eastman Kodak Company in sales. She received her bachelor’s degree from the University of Illinois and her MBA in Finance and Economics at University of Chicago’s Booth School of Business.