Bridget van Kralingen is Senior Vice President, Industry Platforms, a new IBM business to build a range strategic business and technology capabilities designed as cloud platforms and solutions, by industry. This business is launching two new opportunity areas for IBM – Watson Financial Services, with responsibility for strategy, solutions and operational performance in IBM's largest industry segment; and the company-wide mission for blockchain solutions, spanning R&D to go to market for the technology that holds the potential to do for trusted transactions what the Internet has done for information. Bridget is also responsible for IBM's strategic partnerships and alliances with industry leaders like Apple, SAP, Workday and Salesforce. Prior to this appointment, Bridget was Senior Vice President, IBM Global Business Services, responsible for the strategy, execution and business results of IBM’s consulting, systems integration, digital agency, business process outsourcing and application management services businesses across all industries. GBS brings clients the expertise of more than 100,000 consultants and practitioners creating value at the intersection of business insight and information technology. Previously, Bridget was General Manager, IBM North America, responsible for revenue, profit and client satisfaction for the full range of IBM's business in the United States and Canada. Before that, she led Global Business Services in Northeast Europe, Middle East and Africa. Bridget brings more than 20 years consulting experience to her current role.