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A Marketing Mindset Leads to Successful Digitisation

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A Marketing Mindset Leads to Successful Digitisation

Covid has accelerated digitization, but it has also revealed that it means more than building digital features and functions. Truly smart digital transformation starts with considering the true customer journey. We spoke with Liz High, VP of Strategy and Insight at Metia Inc, about their research and recommendations about having the CMO being a major decision maker.

Producers: Roland Bodenham, Senior Video Producer, Ascential
Rachel Morrissey, Content Producer, Money20/20

Hosts: Kisha Allison, Head of Content, Money20/20 USA
Rachel Morrissey, Content Producer, Money20/20 USA

Guests: Liz High, VP of Strategy and Insight, Metia Inc

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