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Financial Gains Are Still Attainable - But How?

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For years we’ve discussed the shift to mobile and the importance of digitizing businesses, and today we are seeing that shift accelerated. We have also witnessed an acceleration in consumers’ expectations for how brands are showing up and a seamless digital-first experience. We are navigating unique challenges as we think through ways to create impactful marketing that answers to consumers’ needs while strategizing ways to drive efficiencies for our business. Whether determining how to reach new and existing audiences, building your business’ brand while still driving consumer actions, speaking to consumers with relevant messaging or determining ways to drive loyalty despite signal loss, rethinking pivotal marketing moments - we know this is not easy. To help us understand these issues, and guide toward possible solutions, we spoke with Deepanjan De, Director, Head of Industry, Financial Services, Facebook and Luke Fernandez, Head of Growth Marketing and Product Director, Capital One Shopping.

Guest:
Deepanjan De, Director, Head of Industry, Financial Services, Facebook
Luke Fernandez, Head of Growth Marketing and Product Director, Capital One Shopping

Hosts:
Elena Mesropyan, Head of Content, Money20/20 EU
Rachel Morrissey, Producer, Money20/20

Producers:
Roland Bodenham, Senior Video Editor, Ascential
Elena Mesropyan, Head of Content, Money20/20 EU

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