Sterling Pratz, is Founder and CEO of Car IQ, the first payment solution for vehicles and machines. Sterling founded Car IQ after recognizing a need for innovation within the connected car space, specifically around automotive payment solutions. Car IQ’s proprietary technology KYM (Know Your Machine) enables vehicles to autonomously initiate and complete payments for services such as tolls, fuels, parking and more. By creating trust in machines, vehicles are able to transact autonomously, removing the need for credit cards in vehicle service and payment workflows and enabling data governance at the vehicle level.

Prior to Car IQ Sterling founded and was CEO of Autonet Mobile, an intelligent vehicle telematics provider that was the first company to connect the car to mobility platforms.

Sterling has more than 25 years of automotive experience in both racing and technology. He currently sits on the Board of Directors for the United States Auto Club.