As CEO at WorldFirst, Jeff is responsible for advancing the business through the lens of our customer, whilst leveraging synergies with parent company Ant Financial.

He’s committed to driving innovative, inclusive, and affordable services for individual customers, small and medium-sized businesses, and online merchants in the rapidly growing area of cross border trade.

A passionate advocate of customer experience, Jeff believes the combined power of people and technology is the secret weapon in delivering a world class experience in this space.

Having grown up in England, Jeff has gone on to live in the USA, Australia and Hong Kong and is currently re-locating back to England for the first time in 15 years.

Away from work, he loves travelling, cycling and watching the latest Disney movies with his young family.