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Quantum marketing: Classical rules no longer apply

KEYNOTE: In this groundbreaking presentation, CMO of Mastercard and upcoming author of ‘Quantum Marketing’, Raja Rajamannar, unveils new rules and thinking to drive marketing leadership, business growth, and customer satisfaction for the future. In the 1920s physicists recognised that classical Newtonian theory no longer held in the latest applications like atomic science or astronomy. Similarly, in the 2020s, marketers are realising that classical marketing rules no longer apply and radical new thinking is required to win in our new world. Join us in this unconventional session for the secrets to enable your marketing to make the quantum leap.

Speaker: Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard

First aired: Monday 26th October

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