KEYNOTE: With customers in mind, the industry rallied to fill in the gaps and provide small businesses the support, services and access to funds that were needed during unprecedented times. Almost overnight, FI’s and fintechs became economic first responders, providing relief and recovery to the financially vulnerable. Jill Castilla was one of them - and she shares the incredible response efforts of a small bank in Oklahoma, committed to serving its community and their local businesses. From designing programs to streamline the complexities of PPP, to a massive partnership sparked by a tweet, this story proves that innovation doesn’t have to burn the budget.