You Don't Have to Look the Part: How East Asian Women Thrive as Entrepreneurs- with author Winnie Wong

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In the true spirit of our RiseUp initiative, we have an interview with Winnie Wong, the author of You Don't Have to Look the Part: How East Asian Women Thrive as Entrepreneurs. Women-led start-ups get only 2% of venture capital funding, even though women own 1 in 3 businesses globally. Of that percentage, East Asian women-led startups only receive a small sliver of that 2%. Despite this disparity, women-founded businesses return more than twice as much per dollar invested than those founded by men.

But this book is all about getting women who want to take the leap to feel like they can do it. Our hosts- Sheryl Chen and Mickey Tesfaye, talk to Winnie about what strategies can be employed by both female entrepreneurs and the industry itself to help change the landscape!

There is a gold mine of great investment opportunities hiding in plain sight. Let's shine the spotlight on East Asian women founders. Talking about diversity isn't enough, we must act on it by showing everyone that, in order to be successful, you don't have to look the part.

Sheryl Chen, Head of Content, Money20/20 Asia and Micky Tesfaye, Content Lead, Money20/20 EU

Rachel Morrissey, Executive Producer of The MoneyPot, Money20/20

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