Greenlight x US bank winner spotlight
How Greenlight & U.S. Bank are shaping the next generation of financially savvy families
Greenlight & U.S. Bank: Redefining Family Financial Education
Most parents want to raise financially savvy kids, but struggle to know where to start. Greenlight and U.S. Bank solved this challenge by creating the first embedded family finance platform within a major bank, making financial education as simple as opening an app.
Success Story
Greenlight is a family finance platform that helps parents teach their children about money through hands-on tools for saving, spending and learning. By partnering with U.S. Bank and embedding Greenlight directly into the U.S. Bank mobile app, the two organisations created a first-of-its-kind alliance: a leading family fintech integrated into a major U.S. banking institution, giving families simple, everyday access to financial education.
The Challenge
Families want to raise financially savvy kids, but many parents struggle to start meaningful conversations about money. Traditional banks typically focus on adult customers and transactional services, leaving a gap in practical financial education for young people and a missed opportunity to deepen relationships with the next generation.
The Impact
Through the Greenlight x U.S. Bank partnership, parents can now access Greenlight’s debit cards for kids and teens, parental controls and interactive educational content directly within the U.S. Bank mobile app.
This embedded experience lets parents manage spending, set chores and savings goals, and guide their children through real-life money decisions while U.S. Bank strengthens its role as a long-term partner for the whole family.
The Results
- 67,000 families joined the program in the first year via the U.S. Bank app.
- Parents report it’s easier to have ongoing, practical conversations about money with their kids.
- Greenlight has scaled its embedded solution model, now working with over 100 financial institutions and expanding into teen investing and AI-powered financial guidance.
- The partnership was recognised at Money20/20 with the Partnerships & Strategic Alliance Grand Prix, underscoring its role as a new model for how banks can deliver value beyond transactions.